Real Techniques

I created social campaigns for Real Techniques core, newly released, and limited edition products. The client needed to reach a large global audience with specific interests in a competitive industry. Our team championed the clients' social platforms, email, website, and print ads.

In the years I worked with this client, we built out strategy that aligned with product launches. The goal was to create show stoppers, be the first to do something, and take makeup brushes out of this world — literally. My team helped Real Techniques to grow their social clout to over 2 million followers. We built mega billboards that displayed in NYC Time Square and in London. We managed posh runway shows. And we even sent makeup brushes to outer space.

My favorite parts of working on this brand included keeping the production organized, working with amazing teams and vendors, building miniature sets, photo styling, and creating tons of branded digital and print work.

Below shows a fraction of the work that we created—but some of my favorite styled assets.

Skill set: Trend research, pre-production, art direction, set building, photo styling, post production, social strategy, email, and digital banner ads.

Client: Real Techniques
Photographer: Lucian McAfee
Creative Team: Sarah McAfee (CD), Megan Demeyer (CD), Mikaela Balfany (CW)
Retouching: Gina Ferrise