Real Techniques Brush Crush Vol. 2

"WE DID A DAMN THING👏👏👏!!!"

With a team of all-star adworkers, photo crew, and risk taking client, this product launch campaign broke records. The first makeup brushes in outer space. Generating content for social, email, web, and print.

See the PR report and video from space.

Skill set: Trend research, pre-production, art direction, set building, photo styling, post production, social strategy, email, and digital banner ads.

Client: Real Techniques
Photographer: Lucian McAfee
Creative Team: Sarah McAfee (CD), Megan Demeyer (CD), Mikaela Balfany (CW)