Jame Hardie Leave Your Worries

James Hardie's durable exterior siding is known for its' resistance to extreme natural weather conditions. The brief was to kick off a new legacy campaign that showcases the siding battling against natural forces.

Leave Your Worries At The Door — Made storybook monsters come to life. The monsters were derived from natural occurring elements such as wind, fire, and water damage. These ads were placed in-store, print, and on mobile in the Weather Channel app.

You Wouldn't Build Here. But You Could. — Tested the human comfort threshold. I get goosebumps thinking about living on a fridgid glacier. This campaign concept takes a bit of Photoshop magic to combine family home with an uninhabitable place. These ads were place as billboards, print, and digital ads.

Skill set: Concept art, art direction, design, OOH, print, canvas ads

Client: James Hardie
Creative Team: Dana Kaphingst (CW)