ASPCA Bred For Love

ASPCA's initiative against dogfighting needed a full campaign that focused on the Pit Bull breed.
‍
After an audience analysis and looking at their long history of donation data, we formulated an evergreen campaign. The campaign covered OOH, print, digital, and social.

Skill set: Audience research, art direction (for video and OOH), design, social strategy, social content creation, email, and digital banner ads.

Client: ASPCA
Creative Team: Pat Laughlin (CD), Mikaela Balfany (CW)